ARCHIVE · 12 ISSUES

Archive

One tactical email a week.
Everything on this page, before it's on this page. For Free.
2026
The Agency-to-SaaS Play by Evan Tarver: turn your service business into a software product
BUSINESS

The Agency-to-SaaS Play: Turn Your Service Into SaaS

Plus what to do if your agency falls flat on its face.
SEP 29 2026
Breadcrumbs, a weekly newsletter by Evan Tarver, built for people in the arena.
ALL PILLARS

Breadcrumbs: Built for People in the Arena

Why I'm starting a weekly newsletter, what it actually is, and what you get out of it.
AUG 01 2026
An AI CRM built with Claude Cowork and Notion managing an outreach pipeline
AI × BUSINESS

Build an AI CRM That Automates Your Outreach & Pipeline (for Free)

CRM software companies are screwed
JUL 16 2026
Diagram of a Claude MCP connector linking Flyletter to Claude
AI

How I built a Claude MCP connector that's actually good

+ Exactly how to do it yourself (and the pitfalls to avoid)
JUL 07 2026
Illustration of headless SaaS: software losing its interface to AI agents
BUSINESS × AI

SaaS isn't Dying, it's Just Losing it's Head

Here's how your product can survive
JUN 30 2026
12 prompt engineering best practices learned building AI products
AI

12 Prompt Engineering Best Practices from a Founder Building AI

Each of these is written with blood, sweat, and tears (mainly tears)
JUN 23 2026
Three growth marketing pillars: content, outreach, and community
BUSINESS

Three Growth Marketing Pillars That Scale Any Business

Content, Outreach, Community...Repeat
JUN 16 2026
Building a production-ready web app with Claude Code
AI

How I Build Production-ready Web Apps with Claude Code

Go Build Something, I Dare You
JUN 09 2026
Planning a quarter of newsletter content with Claude and Flyletter
BUSINESS

How I Plan (and Write) Endless Newsletter Content

Claude + Flyletter is an unbeatable combo
JUN 02 2026
Automated weekly planning system built with Claude Cowork
AI

I Automated My Weekly Planning With Claude Cowork. Here's How.

My week now plans itself (mostly)
MAY 26 2026
2025
Rethinking the retirement math: why you may need far less than you think
SELF GROWTH

The $300k Retirement Hack: Why You Need Way Less Than You Think

(This is only financial advice if you don't sue me)
OCT 02 2025
A quiet trail at dusk: a reminder to keep going when things feel bleak
SELF GROWTH

So You're Depressed, Now What?

13 reminders on how to keep going when things start to feel bleak
AUG 17 2025