BREADCRUMBS · WEEKLYTactics from inside the arena.
What I'm learning building an AI SaaS company (Flyletter) and wiring AI into my own workflows.
Battle-tested insight from operating in the trenches: one company sold, two failed, one active.
The business kind and the personal kind, because it turns out you can't really do one without the other.
Build a content flywheel that converts.
The complete system for turning scattered content into a growth engine in 30 days. Free, from the founder who built and sold a 100k‑subscriber publication.
GET THE FREE GUIDE →How I Write My Newsletter in an Hour a Week
Maker vs. Marketer
For the Love of God, Build an MCP
Stop Starting From Zero
Your Margins Are Showing
Right now I'm building Flyletter, the AI newsletter flywheel that turns readers into customers. Before that I founded and sold Selling Signals (100k subscribers), ran growth for B2B SaaS, and spent a decade writing, marketing, and operating. I've shipped enough to know what works, and broken enough to know what doesn't.
WEEKLY, NO ABANDONMENT · REAL AND ACTIONABLE · HONESTY WHEN I DON'T KNOW (OFTEN)