BREADCRUMBS · WEEKLYTactics from inside the arena.
What I'm learning building an AI SaaS company (Flyletter) and wiring AI into my own workflows.
Battle-tested insight from operating in the trenches: one company sold, two failed, one active.
The business kind and the personal kind, because it turns out you can't really do one without the other.
Build a content flywheel that converts.
The complete system for turning scattered content into an owned audience that buys. Free, from the founder who built and sold a 100k‑subscriber publication.
GET THE FREE GUIDE →
Breadcrumbs: Built for People in the Arena
Build an AI CRM That Automates Your Outreach & Pipeline (for Free)
How I built a Claude MCP connector that's actually good
SaaS isn't Dying, it's Just Losing it's Head
12 Prompt Engineering Best Practices from a Founder Building AI
Right now I'm building Flyletter, the AI newsletter platform with a complete AI content team. Before that I founded and sold Selling Signals (100k+ subscribers), ran growth for B2B SaaS, and spent a decade writing, marketing, and operating. I've shipped enough to know what works, and broken enough to know what doesn't.
WEEKLY, NO ABANDONMENT · REAL AND ACTIONABLE · HONESTY WHEN I DON'T KNOW (OFTEN)