Welcome to my newsletter

Hi, I'm Evan. Writer, founder, AI vibe coder (though I prefer indie hacker), and proud dog dad (photo evidence below).

Every week, I share what I'm learning as I build a business, ship AI products, and try to enjoy life while doing it. Think of them as breadcrumbs to help you do the same.

This newsletter covers three pillars:

  • AI: What I'm learning from building an AI SaaS company (Flyletter) and integrating AI into my own workflows.
  • Business: Battle-tested insights from operating businesses in the trenches (1 sold, 2 failed, 1 active).
  • Growth: the business kind and the personal kind, because turns out you can't really do one without the other.

It's all action, no fluff. Built for people in the arena, like you :)

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What you'll get

Each week, advice I wish I had and things I'm actively learning:

  • Personal lessons from a decade of building, growing, and operating
  • Tactical strategies that work in the real world, not just on whiteboards
  • Repeatable frameworks to help you move faster and think sharper
  • Mindset shifts to build with purpose without burning out

Who's behind it

I'm Evan Tarver. Right now, I'm building Flyletter, the AI newsletter writing platform with a complete AI content team that helps draft every newsletter in your brand voice.

Previously, I founded and sold Selling Signals, an online publication for salespeople and marketers now with 100k+ email subscribers.

I built Flyletter for myself because nothing out there could truly sound like me. Now I'm sharing it with you.

Before Flyletter, a decade of writing, marketing, and operating across content businesses and tech startups:

  • Co-founder and CEO of Selling Signals (premier content hub for salespeople and marketers, acquired, now 100k+ email subscribers)
  • Head of Growth at Sagetap (B2B tech, $7M seed)
  • GM at Fit Small Business (online publication for small business owners, acquired)
  • Director of Finance at mNectar (mobile ad tech, $8M Series A)

I've shipped enough to know what works, and broken enough to know what doesn't. Both come in handy.

Connect with me here: LinkedIn, X/Twitter, YouTube, Instagram, Threads

My promise to you

  • Weekly, no abandonment. If I miss a week, I'll tell you why.
  • Real and actionable. No recycled nonsense, no sideline theory, no AI slop.
  • Honesty when I don't know something. Which is more often than I'd like.

Subscribe if

You're trying to build something of your own (a business, an AI product, a better life) and you'd rather learn from someone in the arena than someone narrating it. (Or you're just along for the ride. Equally welcome.)

It's free. Unsubscribe whenever (or don't).

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And because I promised:

Evan and his dog (placeholder image, awaiting final photo)