About Evan

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Defining "Optimal"
My name’s Evan and I’m a writer and entrepreneur with a background in technology and online publishing. I've founded four companies: 2 failed, 1 succeeded, and 1 is still active.

Notably, I was co-founder & CEO of Selling Signals, which was acquired by TechnologyAdvice. I also served as General Manager for Fit Small Business, generating $10m in annual rev, and as Director of Finance for mNectar, raising $8m in capital.

My personal mission is to help people achieve financial and time freedom so they can live their best lives. I therefore spend most of my time searching for detailed insights on optimal living, testing what I’ve learned and sharing what’s worked (and what hasn’t).

Here, you’ll find my writings on self-improvement, business, finance, health, and philosophy. You can also find here a running list of my TV and film projects. Check LinkedIn for more information on my career, join the community below for my weekly optimal living newsletter, and follow my Twitter for passing thoughts.

/Optimal/ (adjective): The best or most favorable; the most satisfactory.

When discussing an “optimal life”, most believe that you mean an “optimized” life. However, while optimization and optimal are related, they aren’t the same. Rather, an optimal life is one in which you define what “the best” looks like and then optimize your life for that vision.

An optimal life means you’re living by intentional design and to the best of your abilities, bringing greater joy, satisfaction and overall meaning. I therefore spend much of my time learning, testing and sharing ways to live life more optimally. For me, optimizing for the following areas leads to a more enjoyable life:

  • Personal health, both physical and mental
  • Relationship with your spouse, significant other or romantic pursuits
  • Family, friends, community, and others in your sphere of influence
  • Wealth, financial security and time ownership
  • Career and the overall fulfillment it brings

I focus a lot of my efforts maximizing these life-areas. Because of this, most of the content I create relates to self-improvement, health and wellness, business and career, personal finance, and philosophy. Think of them as breadcrumbs for optimal living.

However, I caution that this is my definition of an optimal life, and I often research, experiment, and share information on topics I’m interested in for myself. I believe my own journey can help yours, but I encourage you to define optimal living for yourself, and then maximize each of your chosen areas.

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