About Evan

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Defining "Optimal"
My name’s Evan Tarver and I’m a writer, business owner, and CEO with background in finance and technology. I spend my career searching for actionable information on living an optimal life, testing what I’ve learned and sharing what’s worked (and what hasn’t).

Starting with a business blog in 2013, I’ve written articles, books, and screenplays on ideas meant to help people better themselves and those around them. Pragmatic topics are typically addressed via nonfiction articles or books, while more abstract principles are expressed through scripted entertainment.

Currently, I’m the Co-founder & CEO of SellingSignals.com, an online publication for sales professionals. In addition, I’m the Owner/Operator of EPTventures, where I work on books, TV/film projects, and more that tell stories related to society and humanity.

Here, you’ll find my personal articles on self-improvement, business, finance, health, and philosophy. You can also find a running list of my TV and film projects. Check LinkedIn for more information on my career, join the community below for my latest articles, and follow my Twitter for passing thoughts.
/Optimal/ (adjective): The best or most favorable; the most satisfactory.

When discussing an “optimal life”, most believe that you mean an “optimized” life. However, while optimization and optimal are related, they aren’t the same. Rather, an optimal life is one in which you define what “the best” looks like and then optimize your life for that vision.

An optimal life means you’re living by intentional design and to the best of your abilities, bringing greater joy, satisfaction and overall meaning. I therefore spend much of my time learning, testing and sharing ways to live life more optimally. For me, optimizing for the following leads to a more enjoyable life:

Personal health, both physical and mental
Relationship with your spouse, significant other or romantic pursuits
Family, friends, community and others in your sphere of influence
Wealth, financial security and time ownership
Career and the overall fulfillment it brings

I focus a lot of my efforts maximizing these life-areas. Because of this, most of the content I create relates to self-improvement, health and wellness, business and career, personal finance, and philosophy. Think of them as breadcrumbs for optimal living.

However, I caution that this is my definition of an optimal life, and I often research, experiment, and share information on topics I’m interested in for myself. I believe my own journey can help yours, but I encourage you to define optimal living for yourself, and then maximize each of your chosen areas.
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