# Evan Tarver

> Evan Tarver is a writer, founder, and AI builder who publishes a free weekly newsletter of tactical breadcrumbs on AI, business, and self growth for people building something of their own.

## Author
- Name: Evan Tarver
- Role: Founder and Writer
- Building: Flyletter, the AI newsletter writing platform
- Previously: founded and sold Selling Signals (100k+ subscribers)
- Profiles: https://www.linkedin.com/in/evantarver/, https://x.com/evan_tarv, https://www.youtube.com/@e_tarv, https://www.instagram.com/evan_tarv/, https://www.threads.com/@evan_tarv, https://www.tiktok.com/@evan_tarv, https://flyletter.io

## Pages
- [Home](https://evantarver.com/): overview and the latest issues
- [About](https://evantarver.com/about): who Evan is and what the newsletter covers
- [Archive](https://evantarver.com/archive): every published issue

## Categories
- [AI](https://evantarver.com/ai): What I'm learning building an AI SaaS company (Flyletter) and wiring AI into my own workflows. Real prompts, real systems, zero slop.
- [Business](https://evantarver.com/business): Battle-tested insight from operating in the trenches: one company sold, two failed, one active. The math, the playbooks, the scar tissue.
- [Self Growth](https://evantarver.com/self-growth): The business kind and the personal kind, because it turns out you can't really do one without the other.

## Recent posts
- [Breadcrumbs: Built for People in the Arena](https://evantarver.com/breadcrumbs-built-for-people-in-the-arena): Why I'm starting Breadcrumbs, what it actually is, and what's in it for you: weekly, no-fluff tactics on AI, business, and growth from inside the work.
- [Build an AI CRM That Automates Your Outreach & Pipeline (for Free)](https://evantarver.com/ai-crm-setup-claude-cowork): A step-by-step build-along for a self-running CRM with Claude Cowork and Notion: the exact prompts, the reasoning, and the pipeline automation.
- [How I built a Claude MCP connector that's actually good](https://evantarver.com/build-claude-mcp-connector): The full build log for Flyletter's Claude MCP connector: what MCP actually is, how to build a connector yourself, and the pitfalls to avoid.
- [SaaS isn't Dying, it's Just Losing it's Head](https://evantarver.com/headless-saas): AI agents are becoming the interface for software. Here's why SaaS is going headless, and how to build a product that survives the shift.
- [12 Prompt Engineering Best Practices I Learned The Hard Way Building AI](https://evantarver.com/prompt-engineering-best-practices): Twelve battle-tested prompt engineering practices from building an AI product, each one learned the hard way so you don't have to.
- [Three Growth Marketing Pillars That Scale Any Business](https://evantarver.com/three-growth-marketing-pillars): The content, outreach, and community playbook I used to grow (and sell) my last business, and how the three pillars compound together.
- [How I Build Production-ready Web Apps with Claude Code](https://evantarver.com/build-web-apps-with-claude-code): My exact workflow for shipping production-ready web apps with Claude Code: PRDs, guardrails, deployment, and the habits that keep quality high.
- [How I Plan (and Write) Endless Newsletter Content](https://evantarver.com/plan-and-write-endless-newsletter-content): How I use Claude and Flyletter together to plan a quarter of newsletter topics and turn them into on-brand drafts, without a blank page in sight.
- [I Automated My Weekly Planning With Claude Cowork. Here's How.](https://evantarver.com/claude-cowork-weekly-planning-automation): The exact Claude Cowork setup that drafts my week from my calendar and projects, so planning happens every week without me driving it.
- [The $300k Retirement Hack: Why You Need Way Less Than You Think](https://evantarver.com/the-300k-retirement-hack): Why the standard retirement number is wildly inflated for most people, and the math behind retiring on far less than you've been told.
- [So You're Depressed, Now What?](https://evantarver.com/so-youre-depressed-now-what): 13 reminders for keeping yourself moving when things feel bleak, from someone who has been there more than once and kept going.